canaria inc.
Opening Campaign
NEWoMan Yokohama Grand Opening
The NEWoMan Yokohama building, located in the city’s train station, houses a range of fashion brands for men and women. The theme for the grand opening campaign was “Picturing Me”, focusing on fashion as a means of developing, changing and expressing the inner self. Here, fashion is not so much about acquiring things, but about making once’s own choices, just like drawing a picture. Concentrating on this message, the campaign created anticipation and excitement in all relevant target groups.
参与人士
-
Client:Lumine Co., Ltd., Tokyo, Japan
-
Design:canaria inc., Tokyo, Japan
-
Project Team:canaria inc.: Yoko Hagiwara (Art Direction) Yuji Tokuda (Creative Direction) Makoto Takeda (Graphic Design) Takanori Amano (Project Management) Ignite: Akihiro Takahashi (Creative Direction)
Alexis Franklin (Illustration) DRAWING AND MANUAL: Kakeru Mizui (Film Direction) EIGHTYEIGHT: Shinya Kiyokawa (Music/Sound Design) Satoshi Yoshitake (Music/Sound Design)
aosora: Akinori Ito (Photography) TYO/MONSTER: Isao Honma (Project Management) meet&meet: Gen Kogusuri (Copywriting)
