Brand Identity Redesign

ING – Unbanking a Bank

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The reorientation aimed at bringing ING closer to its customers was focused on emotional photography sourced from a user-generated image pool. An AI-powered search system made it possible to explore the extensive photo library through emotion-related queries.

Red Dot

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  • Client:
    ING Bank N.V., Amsterdam, Netherlands
  • Design:
    Total Design, Amsterdam, Netherlands
  • Project Team:
    Total Design: Eddy Wegman (Creative Direction) Claire Bedon (Art Direction) Stephan Reschke (Account Management) Wouter Fransen (Production) Margarita van Dam (Project Management) Ermelinde van Reusel (Project Management) Marloes Pijning (Project Management) William Anthony Lemus-Garcia (Photography) Kassahun Villa (Motion Design) Alicia Castro (Graphic Design) Eefje Auer (UX Design)

    Phenster: Philip Jintes (Production)
ING – Unbanking a Bank
ING – Unbanking a Bank
ING – Unbanking a Bank
ING – Unbanking a Bank
ING – Unbanking a Bank
ING – Unbanking a Bank
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