The recruiting and employer branding campaign House of Diversity focuses on stories of employees, staged with illustrations by the international artist Signe Kjaer. The illustrations are intended to underline the diverse opportunities for development and demonstrate that employees are at the heart of the “Haus der Barmherzigkeit”. The playout on social media, digital, out-of-home and via various BTL measures resulted in a measurable increase in job applications.
크레딧
Client:
Haus der Barmherzigkeit, Vienna, Austria
Design:
Kobza and The Hungry Eyes (KTHE), Vienna, Austria
Signe Kjaer Illustration, Grenaa, Denmark
Project Team:
Kobza and The Hungry Eyes (KTHE): Rudi Kobza (CEO)
Christoph Pöll (Art Direction)
Cornelia Neidhardt (Creative Direction)
Lukas Binder (Account Director)
Philipp Hagenauer (Project Management)
Julia Wöhrer (Text)