Holoflux

Holoflux is an 18-metre-tall installation designed by Güvenç Özel that debuted at Coachella 2023. It transforms with shimmering surfaces and real-time projections, engaging the public at the intersection of physical and virtual worlds. Using innovative materials and AI, it features diachromatic surfaces, 360 cameras, and 16K generative content, responding dynamically to the festival’s environment, creating a reflective, crystallised, or transparent appearance. Red Dot Award: Design Concept | Ready For Market | Exhibition and Installations

Red Dot