Holoflux

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Holoflux is an 18-metre-tall installation designed by Güvenç Özel that debuted at Coachella 2023. It transforms with shimmering surfaces and real-time projections, engaging the public at the intersection of physical and virtual worlds. Using innovative materials and AI, it features diachromatic surfaces, 360 cameras, and 16K generative content, responding dynamically to the festival’s environment, creating a reflective, crystallised, or transparent appearance.  Red Dot Award: Design Concept | Ready For Market | Exhibition and Installations

Red Dot

Credits
  • Company:
    Ozel Office, United States
  • Design Lead:
    Guvenc Ozel
  • Designers:
    Onur Koyun, Ege Odabasi, Benjamin Ennemoser
Holoflux
Holoflux
Holoflux
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