
Client: Nongfu Spring Co., Ltd., Hangzhou, China
심사평
The new packaging design for Fathers Wine stands out above all because it interacts with the buyers. This is a novel approach that is not only cleverly implemented, but also one that congenially conveys the message of the family business, namely to experience joy and a strong sense of togetherness when enjoying a good wine. The idea of an individual coat of arms is appealing, implemented in beautiful colours typical of the country and overall attention-grabbing.