Corporate Design Relaunch

Explore More – Škoda Brand

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The Škoda Strategy 2030 approach, which included a complete redesign, introduced a renewed corporate identity and an updated design language. A flexible new word mark, two shades of green and deeper human links in the visual language transformed Škoda's brand identity.

Red Dot

크레딧
  • Client:
    Škoda Auto a.s., Mladá Boleslav, Czech Republic
  • Design:
    Strichpunkt GmbH, Stuttgart, Germany
  • Project Team:
    Strichpunkt Design: David Steingrueber (Creative Direction) Inken Barz (Art Direction) Luzie Bayreuther (Art Direction) Thomas Dirfard (Project Management) Alena Scholz (Project Management) Peter Matz (Customer Advisory Service) Tobias Nusser (Creative Direction)

    Škoda Auto a.s.: Veronika Ziegaus (Head of Global Marketing) Meredith Kelly (Head of Marketing Communication) Petra Mackeová (CI Strategy Coordinator/CD Strategy Coordinator) Martin Pavlik (CI Strategy/CD Strategy) Lukas Shon (Brand Strategy & Communication Coordinator)
Explore More – Škoda Brand
Explore More – Škoda Brand
Explore More – Škoda Brand
Explore More – Škoda Brand
Explore More – Škoda Brand

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