The Škoda Strategy 2030 approach, which included a complete redesign, introduced a renewed corporate identity and an updated design language. A flexible new word mark, two shades of green and deeper human links in the visual language transformed Škoda's brand identity.
Škoda Auto a.s.:
Veronika Ziegaus (Head of Global Marketing)
Meredith Kelly (Head of Marketing Communication)
Petra Mackeová (CI Strategy Coordinator/CD Strategy Coordinator)
Martin Pavlik (CI Strategy/CD Strategy)
Lukas Shon (Brand Strategy & Communication Coordinator)