In order to effectively appeal to a young target group, the corporate design of the South Korean insurance company exudes a great sense of style. In keeping with the company name, the key visual shows a carrot as a distinctive element of the overall appearance. The colour scheme juxtaposes a vibrant orange with a strong blue, creating a high degree of brand recognition. A friendly visual language explaining the different insurance products with distinctive illustrations helps users select and conveniently take out the right insurance online.
크레딧
Client:
Carrot General Insurance, Seoul, South Korea
Design:
Interbrand Seoul, Seoul, South Korea
Project Team:
Uzin Hwang (Creative Director)
Hajin Jung (Design Director)
Namgyu Kim (Brand Designer)
Hyo Jung Lim (Brand Designer)
Juyoung Kim (Brand Designer)
Yeeun Kim (Brand Designer)
Jeongmin Lee (Brand Designer)