Institut finlandais

The Finnish Cultural Institute in Paris underwent a thorough renovation of the landmark Juhani Pallasmaa building. As part of this project, the visual identity experienced a renewal as well. Inspired by the structure and colours of the architecture, the identity aims to portray a side of Finland that is at once earthy and natural yet sophisticated and timeless. A custom typeface was created that is conceptually rooted in cultural exchange. The connective role of the institute was taken quite literally by making the letters reach out to each other like in a connected cursive script. The result is an identity and a stationery set that surprises with very tactile contrasts between the choice of materials, natural recycled paper, glossy brass foil and the delicate yet confident typeface.