Icon Design

Vorwerk

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Vorwerk’s image transformation from a technical, sterile company to an emotionally appealing quality brand is based on its new corporate design. The specifically developed concept for the icons is an important component of the visual identity. In order to become a part of the customer’s life, Vorwerk must be ergonomic in terms of content and form. Brand-defining attributes from the core of the company, which shape the brand perception, were the template for the icon design, which provides an icon for each product and usage. Every icon conveys joy and pride, thus turning it into a brand ambassador.

Red Dot

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Client:

Vorwerk & Co. KG, Wuppertal, Germany
Design:

Serviceplan Campaign 2 GmbH, Munich, Germany
Global Chief Creative Officer:

Alexander Schill, Serviceplan Group
Managing Partner:

Markus Koch, Christian Sommer, Serviceplan Campaign 2 GmbH
Head of Design:

Ben Hug, Serviceplan Campaign 2 GmbH
Account Management:

Stefan Losert, Serviceplan Campaign 2 GmbH
General Management:

Diana Günder, Serviceplan Campaign 2 GmbH
Design Direction:

Fabio Lazzari, Serviceplan Campaign 2 GmbH
Creative Direction Design:

Stefanie Paulus, Serviceplan Campaign 2 GmbH
Art Direction:

Philipp Mandler, Serviceplan Campaign 2 GmbH

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