Bro&Tips

Bro&Tips is a Korean skincare range developed exclusively for men. The range caters to male consumers, who in general are not much concerned about skincare, with easy-to-use all-in-one products. The message featuring on the website reads “live a half-hearted life”, which conveys a sense of carefree coolness in a credible manner. The brand name Bro&Tips is made up of “bro” for brothers – and refers to the close, almost intimate relationship between them – and “tips” in the sense of practical advice that friends and brothers give each other. The individual products have names such as “Never Oily”, “Never Dry” or “Super Natural” for the individual skin types and are packaged in simply designed tubes featuring humorous illustrations. The website appeals to the target group of casual, trendy young men, who want to have fun, with a combination of easy-to-like cartoons, bold typography and animated illustrations, conveying information such as on ingredients and ways of application in a clear and immediately-to-find manner.