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Client: Siemens Healthineers, Erlangen, Germany
Begründung der Jury
This website for men-only skincare products impresses with its quirky approach with which it addresses the target group of the young male generation. The entire conception of how copy, imagery and – in the animations – even rhythm work together has been implemented in an unusual yet highly consistent, loud and gaudy manner. The distinctive design is simple, easy-to-recognise and highly functional.