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University: China University of Technology, Taipei City, Taiwan
심사평
This brand identity stands out in particular because it catches the eye and is playful. Basically, the “F” logo was transformed into a visual behaviour that could on the one hand whisper and be very calm – for example, in the stationery set – and on the other hand it could diversify into a lively programme as in the more promotional works. Within that identity range, it creates a nice blend that works excellently. Much more than a logo, this entire visual programme was executed outstandingly in all respects.