Bergen International Festival

The aim of the new brand identity of the Bergen International Festival, whose programme ranges from the classical to the avantgarde, was to create a playful, versatile platform that would speak to different audiences in a unified voice, yet allow for individuality in content and appearance. In order to bridge musical and visual language, the redesign started with their common ground: the construction from a single element – a note and a pixel. This element was used to build the iconic “F” logo, like a chord constructed of various notes, and to establish a mathematical system allowing the logo to grow, subdivide and rhythmically repeat like musical units creating a beat. By visualising music through these modular systems, an identity was created that was strong, flexible and would not loose brand recognition. In addition to traditional festival materials, new ways were used to create brand awareness, expressing the festival’s identity, culture and heritage in items such as a rain poncho, a traditional Norwegian sweater inspired by traditional knitting patterns, and a digital musical sequencer campaign.