Audi Fair Stand CES Las Vegas

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The Audi trade fair stand at the CES in Las Vegas, USA, realised the motto “From Driving Experience to Experience Drive”. The implementation of the floor plan “The Gradient” implied a walk-through experience symbolising the transition from today to tomorrow. On four levels, visitors were invited to discover new in-car entertainment technologies, while the stand itself, framed by MEGA LEDs, became an immersive entertainment experience. Covering 750 sqm, the brand image thus drew a host of visitors with its striking architecture and unequivocal lighting signature.

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  • Client:
    AUDI AG, Ingolstadt, Germany
  • Design:
    MUTABOR, Hamburg, Germany
  • Chief Executive Officer:
    Johannes Plass
  • Executive Creative Direction:
    Nina Wiemer
  • Creative Direction:
    Ben Erben
  • Art Direction:
    Jonas Möllenbeck
  • Brand Experience Design:
    Miriam Keil, Adrian Gerle
  • Client Service Management:
    Laura Stüwe, Katharina Barth
  • Experiential Marketing:
    Martin Mack, AUDI AG
Audi Fair Stand CES Las Vegas
Audi Fair Stand CES Las Vegas
Audi Fair Stand CES Las Vegas

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