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Audi Fair Stand CES Las Vegas
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The Audi trade fair stand at the CES in Las Vegas, USA, realised the motto “From Driving Experience to Experience Drive”. The implementation of the floor plan “The Gradient” implied a walk-through experience symbolising the transition from today to tomorrow. On four levels, visitors were invited to discover new in-car entertainment technologies, while the stand itself, framed by MEGA LEDs, became an immersive entertainment experience. Covering 750 sqm, the brand image thus drew a host of visitors with its striking architecture and unequivocal lighting signature.
参与人士
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Client:AUDI AG, Ingolstadt, Germany
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Design:MUTABOR, Hamburg, Germany
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Chief Executive Officer:Johannes Plass
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Executive Creative Direction:Nina Wiemer
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Creative Direction:Ben Erben
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Art Direction:Jonas Möllenbeck
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Brand Experience Design:Miriam Keil, Adrian Gerle
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Client Service Management:Laura Stüwe, Katharina Barth
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Experiential Marketing:Martin Mack, AUDI AG