Thule Design Team

Thule, the renowned Swedish brand synonymous with outdoor adventure and lifestyle, has been awarded the honorific title “Red Dot: Design Team of the Year 2024”. The recognition highlights Thule’s unwavering commitment to innovative design, functional excellence and a deep understanding of its consumers’ needs. Since being founded in 1942, Thule has had an eventful history spanning more than 80 years. From a hook-shaped pike trap offered to local fishermen, to metal headlight grids, to ski and car roof racks, Thule is now the world leader in sports and cargo carriers and offers a comprehensive range of top-quality products for the great outdoors. From the smallest family outing to the grandest outdoor expedition, Thule makes every adventure possible. 

Thule has been a successful participant in the Red Dot Design Award since 2011, winning distinctions for products ranging from backpacks to roof racks to strollers and more. In addition, Thule was honoured in the Red Dot Award: Brands & Communication Design 2019 as “Best Outdoor Brand” for its overall brand appearance. 

This year, the company receives a very special honour within the Red Dot Design Award that no one can apply for: Thule is being honoured for their all-encompassing design achievements in product design with the title “Red Dot: Design Team of the Year 2024”. 

“By setting up the design team, we are now in a position to design not only individual products, but also the company’s entire range and therefore the brand”

Henrik Eriksson, Global Design Director at Thule Group