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Client: Azienda per il Turismo S.p.A., Madonna di Campiglio, Italy
Begründung der Jury
The design appearance of the versatile venue Ypsilon is striking in that it boasts unusually self-sufficient illustrations, complemented by a specially developed, highly distinctive font. The latter further enhances the new brand design for the venue and cultural hub and, together with the bold, ambiguous illustrations, piques curiosity in a special manner.