Brand Identity

whowho

whowho is a Korean mobile service brand that offers convenient products and services. The development of the visual brand identity was inspired by the slogan “Better when together, whowho”, which aims to reflect the brand value. The word mark and graphic element in the form of a blue heart are emphasised by the monochrome colour palette, while the rich, vibrant blue embodies the brand’s technological nature. The word mark and graphic element are also consistently implemented throughout the various online and offline channels, including merchandise und stationery, to enhance the brand experience.

Red Dot

Credits

Client:

whowho&company, Seoul, South Korea
Design:

LAY:D, Brand and Design Studio, Seoul, South Korea
Project Team:

Kim Seungheon (Creative Direction) Heo Taebum (Creative Direction) Jeon Chaeun (Graphic Design) Kim Minchae (Graphic Design) Yoo Songhee (Graphic Design) Moon Chanwoo (Graphic Design) Hwang Injung (Graphic Design) Kang Sangman (Graphic Design)