Brand Design

OGAIN

This final student project is dedicated to exploring the extent to which brand design can increase the willingness to donate organs. The emotionally appealing design aims to promote and explain the concept of organ donation in a cheerful manner. Thus, the design is based on the creation of likeable characters that symbolise different organs. Their shape and colour define both the logo design and the entire implementation, including stationery and a series of products. As students are the main target group, picture books convey the long-lasting significance of organ donations.

Red Dot

Credits

University:

Fu-Hsin Trade & Arts School, New Taipei City, Taiwan
Design:

Lin Yu Ting, Lin Ying Chun, Chiang Yu An, Chen Yu Fang, Wu Pei Rong, Lin Sz To, Yang Yi Chen, Jiang Bao Ci, Wu Fang Yu, Yeh Li Yan, Hsiao Shi Yuan, Fu-Hsin Trade & Arts School