Brand Design

OGAIN

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This final student project is dedicated to exploring the extent to which brand design can increase the willingness to donate organs. The emotionally appealing design aims to promote and explain the concept of organ donation in a cheerful manner. Thus, the design is based on the creation of likeable characters that symbolise different organs. Their shape and colour define both the logo design and the entire implementation, including stationery and a series of products. As students are the main target group, picture books convey the long-lasting significance of organ donations.

Red Dot

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