Client: Thalia Bücher GmbH, Hagen, Germany
Brand Design,Logo Design
Wagyu Star
Wagyu Star is a new brand supplying Wagyu, the beef of a Japanese cattle breed that is popular with gourmets. In accordance with the name, the logo shows the graphical symbiosis of a cow’s head and a star. The shiny, gold-coloured circle lends the symbol a luxurious look and feel. The overall design of the logo is based on a traditional Japanese layout style. The distinctive overall appearance is intended to give the brand an unmistakable image that expresses both trust in tradition and a first-class feel for superior meat quality.
Credits
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Client:Yu-Ho Food Co., Ltd., New Taipei City, Taiwan
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Design:TU DESIGN OFFICE, Taipei City, Taiwan
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Project Team:Tu Ming-Shiang (Art Director) Tseng Yu-Wen (Graphic Design) Lin Yi (Design Assistent) Jane Chang (Photography)