Brand Design

Wedding Book

Wedding Book is the name of a smart wedding planner, an online platform that assists couples in every step of their wedding planning process. The brand logo picks up on the emotionality of the target group and shows two hearts that become one. Three additional graphic motifs are derived from the contours of the symbol: a door, curtains and a heart. These illustrations guide users through various intuitive apps that can deliver personalised user experience. A harmonious colour palette rounds off the brand design, lending the brand identity a high recognition value.

Red Dot

Credits

Client:

Wedding Book, Seoul, South Korea
Design:

HuskyFox, Seoul, South Korea
Project Team:

Doohee Lee (Creative Direction) Kiyoung Jung (Creative Direction) Taehee Lee (Strategic Planning) Hyuncheol Ahn (Graphic Design)