Brochure

Theater aan het Vrijthof Season 2011/2012

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Every year, a visual theme for all external communication is designed for the coming season at the Theater aan het Vrijthof in Maastricht. For the 2011/2012 season, this visual system plays with the symbolism of playing cards: a modified version of hearts, clubs, diamonds and spades form the basis for all promotional materials, triggering associations with the idea of “a play”. In bold colours and with a triangular notch reminiscent of a punched ticket, the motifs speak a consistent language – down-to-earth yet at a high artistic level.

Red Dot

Credits
  • Client:
    Theater aan het Vrijthof, Maastricht head of marketing Mikos Pieters
  • Design:
    Zuiderlicht, Maastricht
  • graphic design:
    Tim Baumgarten
  • project management:
    Eric Uijterwaal
Theater aan het Vrijthof Season 2011/2012
Theater aan het Vrijthof Season 2011/2012
Theater aan het Vrijthof Season 2011/2012

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