Zuiderlicht
Brochure
Theater aan het Vrijthof Season 2011/2012
Every year, a visual theme for all external communication is designed for the coming season at the Theater aan het Vrijthof in Maastricht. For the 2011/2012 season, this visual system plays with the symbolism of playing cards: a modified version of hearts, clubs, diamonds and spades form the basis for all promotional materials, triggering associations with the idea of “a play”. In bold colours and with a triangular notch reminiscent of a punched ticket, the motifs speak a consistent language – down-to-earth yet at a high artistic level.
Credits
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Client:Theater aan het Vrijthof, Maastricht head of marketing Mikos Pieters
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Design:Zuiderlicht, Maastricht
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graphic design:Tim Baumgarten
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project management:Eric Uijterwaal
