Brand Video

Taipei Music Center

The turbulent rise of a band from their early beginnings in a small backstreet garage to their break-through concert in a big venue, the Taipei Music Center, is shown in this video. The visual presentation of the gradual development of the band, represented by the members of the Taiwanese pop group EggPlantEgg, shows the transformation of the protagonists from real people to animated cartoon characters on changing concert posters. The different drawing styles of the posters symbolise the increasing professionalism of the band and, at the same time, allude to the diversity of music in general.

Red Dot

Credits

Client:

Taipei City Government, Department of Cultural Affairs Taipei Music Center, Taipei City, Taiwan
Design:

Grass Jelly Studio, Taipei City, Taiwan
Project Team:

Muh Chen (Film Direction) Nigel Huang (Post-Production) Grass Jelly Studio Team