Mechanisms of Evolution
Brand Video
Taipei Music Center
The turbulent rise of a band from their early beginnings in a small backstreet garage to their break-through concert in a big venue, the Taipei Music Center, is shown in this video. The visual presentation of the gradual development of the band, represented by the members of the Taiwanese pop group EggPlantEgg, shows the transformation of the protagonists from real people to animated cartoon characters on changing concert posters. The different drawing styles of the posters symbolise the increasing professionalism of the band and, at the same time, allude to the diversity of music in general.
参与人士
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Client:Taipei City Government, Department of Cultural Affairs Taipei Music Center, Taipei City, Taiwan
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Design:Grass Jelly Studio, Taipei City, Taiwan
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Project Team:Muh Chen (Film Direction) Nigel Huang (Post-Production) Grass Jelly Studio Team
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