Brand Promotion

LOTTE Duty Free – 40th Anniversary

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This brand promotion was developed for the 40th anniversary of LOTTE Duty Free, a large duty-free retailer on the Asian Pacific market. A range of colourful key visuals feature across the entire campaign, including printed and digital communications. They all share the same association with a rising hot-air balloon, used as a symbol of future projects. The motifs are also used throughout in-store graphics and on the product range. The vivid design language represents the celebration of 40 years of history and aims to appeal to a wide target group.

Red Dot

Credits
  • Client:
    LOTTE Duty Free, Seoul, South Korea
  • Design:
    ASCENDER BRANDING Seoul, South Korea Steven Wilson Studio, London, United Kingdom
  • Project Team:
    ASCENDER BRANDING: Jei Jae-Kook Chagh (Creative Direction) Yuna Moon (Creative Direction) Eryn Ye-Rim Lee (Graphic Design)

    Steven Wilson Studio: Steven Wilson (Creative Direction) Ji-Su Park (Art Direction)

    Daehong Communication: Yumi Jung (Project Management)
LOTTE Duty Free – 40th Anniversary
LOTTE Duty Free – 40th Anniversary
LOTTE Duty Free – 40th Anniversary
LOTTE Duty Free – 40th Anniversary
LOTTE Duty Free – 40th Anniversary

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