This brand promotion was developed for the 40th anniversary of LOTTE Duty Free, a large duty-free retailer on the Asian Pacific market. A range of colourful key visuals feature across the entire campaign, including printed and digital communications. They all share the same association with a rising hot-air balloon, used as a symbol of future projects. The motifs are also used throughout in-store graphics and on the product range. The vivid design language represents the celebration of 40 years of history and aims to appeal to a wide target group.
크레딧
Client:
LOTTE Duty Free, Seoul, South Korea
Design:
ASCENDER BRANDING
Seoul, South Korea
Steven Wilson Studio, London, United Kingdom
Project Team:
ASCENDER BRANDING:
Jei Jae-Kook Chagh (Creative Direction)
Yuna Moon (Creative Direction)
Eryn Ye-Rim Lee (Graphic Design)
Steven Wilson Studio:
Steven Wilson (Creative Direction)
Ji-Su Park (Art Direction)