Client: Kia Corporation, Seoul, South Korea
Computer Animation
German Digital Award 2021 Opening Title
The German Digital Award 2021 introduced two innovations at the same time: the awards ceremony had to take place virtually because of the pandemic and the trophy was made of marble for the first time. The cinematic show opener for the awards ceremony therefore addressed the conceptual idea of transformation and the materiality of the trophy. It puts the marble sculpture of Nike of Samothrace centre stage. Nike was the Greek goddess of victory, who – as a classic figure – represents the antique world. With the help of spectacular visual effects, this computer animation deconstructs the historical statue and reassembles it in the form of the award trophy.
Credits
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Client:BVDW Services GmbH, Berlin, Germany
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Design:Keenly GmbH, Berlin, Germany
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Project Team:Keenly GmbH: Mario Gorniok-Lindenstruth (Creative Direction) Anne Görgner (Graphic Design) Marie Zillgens (Graphic Design) Julian Dannenbaum (Motion Design)
Remo Gambacciani (Motion Design) Moritz Riedl (Motion Design) Luca Zarantonello (Motion Design)
Thomas Bücker (Music/Sound Design)
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