Motion Design

EQT Ventures Anniversary Reel

To celebrate the fifth anniversary of EQT Ventures, one of Europe’s biggest private equity funds, a reel was created which showcases a diverse and colourful set of the venture capital company’s distinctive trademark, the Power Q. The Power Q is a representation of the Q taken from the EQT logo. The new designs combine plain, simple textures with ultra-fine details and surreal neon colours. In the various short video clips, the trademark for example flows like liquid lava, jumps around in a circle like a swarm of small cylindrical bodies or turns in a spiral shape, thereby expressing the innovative nature and versatility of the company.

Red Dot

Credits

Client:

EQT Partners Aktiebolag, Stockholm, Sweden
Design:

Dallas Sthlm AB, Stockholm, Sweden
Project Team:

Dallas Sthlm: Charlotta Ribbefjord (Project Management) Anders Johansson (Creative Direction) Carl Norlander (Art Direction) Anders Sundqvist (Animation) Christopher Lennerbrant (Animation)

Darwood Music: Linus Darland (Music/Sound Design)

Bold Scandinavia (Identity Platform)