Brand Design

City Deli – Meals Made for City Life

Located in Seoul, City Deli combines the advantages of casual restaurants and convenience stores. Various deli selections are offered as takeaway meals to meet the demands of today’s working adults in particular. In line with this concept, a brand design with an urban look was developed to complement the brand name. The high-rising typography of the word mark creates a visual reference to the city’s skyline, while the neon green brand colour represents the freshness of the food and ingredients. A series of illustrations of snacks and the landmarks of metropolises round off the brand image in an appealing manner.

Red Dot

Credits

Client:

SPC Samlip, Seoul, South Korea
Design:

SPC Samlip Design Team Seoul, South Korea Charlie Smith Design, London, United Kingdom
Project Team:

SPC Samlip Design Team: Seo Yoon Yang (Creative Direction) Ja Young Kim (Graphic Design) Kang Yeon Lee (Graphic Design) Ga Yean Suh (Structural Design) So Yeon Jang (Visual Merchandising) Hyun Wuk Jung (Visual Merchandising)