Promotional Video Series

Casarte “Black Label”

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This promotional video for Casarte is intended to point out that incorrect washing of clothing can have a serious environmental impact. The brand’s Black Label range of washing machines helps to protect the environment by extending the life of clothes. The video combines an information section filmed in a studio and presented by various fashion designers with images of nature which translate the facts presented into memorable visual images. The composition of light, sound and editing creates a strong atmosphere which underscores the urgency of the message.

Red Dot

Credits
  • Client:
    Haier Group, Qingdao, China
  • Design:
    Haier Innovation Design Center Qingdao, China Qingdao Hairigaoke Model Co. Ltd., Qingdao, China
  • Project Team:
    Haier Innovation Design Center: Cheng Chuanling Li Jinyuan Jin Hua Wang Wei Yu Yiping Huang Zeping
Casarte “Black Label”
Casarte “Black Label”
Casarte “Black Label”
Casarte “Black Label”
Casarte “Black Label”
Casarte “Black Label”
Casarte “Black Label”
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