This promotional video for Casarte is intended to point out that incorrect washing of clothing can have a serious environmental impact. The brand’s Black Label range of washing machines helps to protect the environment by extending the life of clothes. The video combines an information section filmed in a studio and presented by various fashion designers with images of nature which translate the facts presented into memorable visual images. The composition of light, sound and editing creates a strong atmosphere which underscores the urgency of the message.
Credits
Client:
Haier Group, Qingdao, China
Design:
Haier Innovation Design Center
Qingdao, China
Qingdao Hairigaoke Model Co. Ltd., Qingdao, China
Project Team:
Haier Innovation Design Center:
Cheng Chuanling
Li Jinyuan
Jin Hua
Wang Wei
Yu Yiping
Huang Zeping
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