Audi Brand Appearance – from monologue to dialogue
Begründung der Jury
The concept of the visual appearance of the Audi brand has led to a convincing new identity by adopting the maxim of simplification. Easy-to-comprehend, it masters the balancing act between the roots and the future of the brand. Purist in appearance, the logo impresses with a two-dimensional design that replaces the established three-dimensional one. The colour scheme and typography, too, underscore the new, overall fresh look.
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Client:AUDI AG, Ingolstadt, Germany
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Design:KMS TEAM, Munich, Germany, BLACKSPACE, Munich, Germany, STRICHPUNKT DESIGN, Stuttgart/Berlin, Germany