Audi Brand Appearance – from monologue to dialogue
Begründung der Jury
This corporate design identity is very much based on the essence of what Audi represents. The four rings of the logo have been changed into graphic and powerful symbols, now usable independent of the claim. This incorporates an excellent solution as the distinctive rings no longer have to follow rigid rules but can instead be implemented consistently into a layout. Complemented by a self-sufficient typography, the corporate design has emerged with a fresh appearance.
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Client:AUDI AG, Ingolstadt, Germany
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Design:KMS TEAM, Munich, Germany, BLACKSPACE, Munich, Germany, STRICHPUNKT DESIGN, Stuttgart/Berlin, Germany