Design That Leads the Way

With an impressive corporate design and wayfinding system for the Savannah College of Art and Design (SCAD), Boris Nathan Jun-Ho Schneersohn also demonstrated strong conceptual thinking. The powerful typographic solution gives the various degree programmes and their respective buildings an individual appearance, while providing an overarching identity. The sophisticated wayfinding system from the city centre to the college campus is in no way inferior to this well-thought-out approach. Some professionals may turn a little pale when they hear how long Boris Nathan Jun-Ho Schneersohn worked on this project: “About 20 days. Without the feedback from my fellow students and the guidance of Professor Steff Geissbühler, I wouldn’t have been able to do it!” This testifies to great talent with modesty.

Red Dot about Boris Schneersohn

I wanted to find an approach that embodied the spirit of the vibrant community of young designers at SCAD.

Boris Schneersohn