Design That Leads the Way

With an impressive corporate design and wayfinding system for the Savannah College of Art and Design (SCAD), Boris Nathan Jun-Ho Schneersohn also demonstrated strong conceptual thinking. The powerful typographic solution gives the various degree programmes and their respective buildings an individual appearance, while providing an overarching identity. The sophisticated wayfinding system from the city centre to the college campus is in no way inferior to this well-thought-out approach. Some professionals may turn a little pale when they hear how long Boris Nathan Jun-Ho Schneersohn worked on this project: “About 20 days. Without the feedback from my fellow students and the guidance of Professor Steff Geissbühler, I wouldn’t have been able to do it!” This testifies to great talent with modesty.

Red Dot about Boris Schneersohn

I wanted to find an approach that embodied the spirit of the vibrant community of young designers at SCAD.

Boris Schneersohn

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Awarded projects 2024

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CoMotion 2024 – The Nature System

Die animierte Eröffnungssequenz für die CoMotion 2024 des Savannah College of Art and Design stellt die vielfältigen Strukturen der Natur in den Mittelpunkt und feiert die organische Schönheit dieses natürlichen Designsystems.

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SCAD Northwest Wayfinding System

Für den Bereich SCAD Northwest des Savannah College of Art and Design wurde ein markantes, visuell einheitliches System entwickelt, das den Geist der vier kreativen Fachrichtungen verkörpert und Studierenden bei der Orientierung hilft.

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