Food Packaging

Zero Egg

This packaging for quail eggs saves resources through the concept of using small, separate packages. The design, which features appealing images, lends the packaging visual dynamics. Modern and eye-catching fonts convey to consumers that this is a product without additives which can be confidently enjoyed. Bold fonts on the outer packaging refer to the special taste of quail eggs. A large “zero” character illustrates that the eggs are free of colouring, flavouring and preservatives.

Red Dot

参与人士

Client:

Changsha Red Fire Brand Design Co., Ltd., Hunan, China
Design:

Hunan Huxianggong Foodstuff Co., Ltd., Hunan, China Changsha Red Fire Brand Design Co., Ltd., Hunan, China
Project Team:

Xiang Wu Li Yongqiang Tan Chao