
Client: Gyeongju Hwabaek Convention & Visitors Bureau, Gyeongju, South Korea
评审团评语
The brand design concept for the Ukrainian Creative Week, which actually comprised three festivals, captivates with a logo consisting of the three letters U, C and W. The fact that the 24 variations designed for this purpose could be combined freely, had not only generated high attention to the festival, it had also produced a high degree of autonomy and playfulness across all media – as is highly suitable for a creative event of this kind.