Samsung KX is a unique event space in the north of London where visitors can use Samsung technology to monitor the latest trends in culture and innovation. The space offers a breath-taking, dynamic brand experience with creative workshops and a vast range of presentations to let visitors discover, experience and learn new things. The KX vision book documents the company’s approach to strategy and design and provides a visual narrative of the overall experience in Samsung KX. The aim is to inspire other cities to create their own tailored travel destination for digital culture.
参与人士
Client:
Samsung Electronics Co., Ltd., Suwon, South Korea
Design:
Cheil Worldwide
Seoul, South Korea
SPIN, London, United Kingdom
Project Team:
Cheil Worldwide:
Simon Hong (Executive Creative Director)
Jaehun Heo (Creative Director)
Heeyoung Lee (Senior Designer)
Soyeon Yoo (Senior Designer)
Seungtae Kim (Designer)
SPIN:
Tony Brook (Creative Director)
Claudia Klat (Design Director)
Patricia Finegan (Project Director)
Jonathan Nielsen (Designer)