Client: Aral AG, Bochum, Germany
Book
Samsung KX
Samsung KX is a unique event space in the north of London where visitors can use Samsung technology to monitor the latest trends in culture and innovation. The space offers a breath-taking, dynamic brand experience with creative workshops and a vast range of presentations to let visitors discover, experience and learn new things. The KX vision book documents the company’s approach to strategy and design and provides a visual narrative of the overall experience in Samsung KX. The aim is to inspire other cities to create their own tailored travel destination for digital culture.
Credits
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Client:Samsung Electronics Co., Ltd., Suwon, South Korea
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Design:Cheil Worldwide Seoul, South Korea SPIN, London, United Kingdom
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Project Team:Cheil Worldwide: Simon Hong (Executive Creative Director) Jaehun Heo (Creative Director) Heeyoung Lee (Senior Designer) Soyeon Yoo (Senior Designer) Seungtae Kim (Designer)
SPIN: Tony Brook (Creative Director) Claudia Klat (Design Director) Patricia Finegan (Project Director) Jonathan Nielsen (Designer)