KMS TEAM
Magazine,Product Catalogue
Pure Cycling
With the aim of inviting readers to explore the experiences of Canyon cyclists and conveying a vivid impression of the passion for this sport, the magazine “Pure Cycling” documents a ride with mountain bikers Fabio Schäfer and Jannik Hammes through the US state of Utah. The minimalistic design philosophy of the company was translated into a compact format, a streamlined layout and progressive typography. Since the product catalogue contains the technical data for the 2016 bikes in the form of an insert, it can also serve as a practical resource for use at trade shows and events.
参与人士
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Production:Matthias Karpf
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Design:KMS TEAM, Munich
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Managing Director:Patrick Märki
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Managing Partner:Knut Maierhofer
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Client:Canyon Bicycles GmbH, Koblenz
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Project Management:Kathrin Bach
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Design Direction:Jessica Krier
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Graphic Design:Aurelian Hallhuber
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Pre-Press:Angela Keesman
