Pop-up Brand Space

Nike House of Brilliance

With football as its central theme, the House of Brilliance was conceived as an engaging showcase for Nike. Located inside a former metal factory, it combined hands-on elements, brand education and product presentation. The goal was to convey the notions of agility and speed. Inspired by the astonishing speed of the guest star Cristiano Ronaldo, the walk-in installation “Speed Tunnel” aimed to channel the precision and agility that are central to the Nike brand via 1,680 metres of pre-programmed LED light strips.

Red Dot