Pop-up Brand Space

Nike House of Brilliance

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With football as its central theme, the House of Brilliance was conceived as an engaging showcase for Nike. Located inside a former metal factory, it combined hands-on elements, brand education and product presentation. The goal was to convey the notions of agility and speed. Inspired by the astonishing speed of the guest star Cristiano Ronaldo, the walk-in installation “Speed Tunnel” aimed to channel the precision and agility that are central to the Nike brand via 1,680 metres of pre-programmed LED light strips.

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Credits
  • Client:
    Nike Sports (China) Co., Ltd., Shanghai, China
  • Design:
    Coordination Asia, Shanghai, China
  • Motion Design:
    Tobias Gremmler Hong Kong
Nike House of Brilliance
Nike House of Brilliance

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