
Client: PUMA SE, Herzogenaurach, Germany
评审团评语
The 2018 annual report of KVVH impresses not only with a professional realisation in terms of typography, colour and paper, but above all with the cross-media aspect of an AR app. The way in which it formally links to the print edition and can then be used playfully for retrieving additional information has been implemented incredibly well. Tapping into the content and explore it in this way is sheer fun.