The graphic design of Swedish public service documentary and science TV channel Kunskapskanalen has been completely overhauled. The new look of the idents, inserts and programme announcements stems from functional design, where the classic pegboard has been reinterpreted as a modern and welcoming dot grid for structure and guidance. The new logo bears a resemblance to its predecessor, yet is complimented and refined in its new double “K”. The extensive primary colours scale allows for fast and clear categorisation of the fact and science-based content –
参与人士
Client:
Sveriges Television AB, Kunskapskanalen, Stockholm, Sweden
Design:
Dallas Sthlm AB, Stockholm, Sweden
Creative Direction:
Anders Johansson, Johan Gustafsson
Art Direction:
Anders Johansson, Carl Norlander
Animation:
Markus Gustafsson, Tom Studt, Daniel Law, Roberth Sålborg
Project Management:
Joakim Löfberg
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