Client: Kia Corporation, Seoul, South Korea
Station Rebranding
Kunskapskanalen
The graphic design of Swedish public service documentary and science TV channel Kunskapskanalen has been completely overhauled. The new look of the idents, inserts and programme announcements stems from functional design, where the classic pegboard has been reinterpreted as a modern and welcoming dot grid for structure and guidance. The new logo bears a resemblance to its predecessor, yet is complimented and refined in its new double “K”. The extensive primary colours scale allows for fast and clear categorisation of the fact and science-based content –
Credits
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Client:Sveriges Television AB, Kunskapskanalen, Stockholm, Sweden
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Design:Dallas Sthlm AB, Stockholm, Sweden
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Creative Direction:Anders Johansson, Johan Gustafsson
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Art Direction:Anders Johansson, Carl Norlander
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Animation:Markus Gustafsson, Tom Studt, Daniel Law, Roberth Sålborg
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Project Management:Joakim Löfberg