Heat-not-Burn Product

IQOS ILUMA PRIME

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Thanks to its SMARTCORE INDUCTION SYSTEM technology, IQOS ILUMA provides a better choice to cigarettes for adults who would otherwise continue smoking or using nicotine products. IQOS ILUMA PRIME is the flagship device of IQOS ILUMA, coming with an anodised aluminium charger combined with a lifestyle textile cover, with a wide range of available accessories, including charger wraps and holder rings. The holder itself has an auto-start function and needs no cleaning. By connecting the device to the IQOS app, users can further personalise the heated-tobacco experience.

评审团评语

IQOS ILUMA PRIME surpasses previous product generations in material quality and customisability as well as from a design aspect.

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