E-Cigarette
Heat-not-Burn Product
IQOS ILUMA PRIME
Thanks to its SMARTCORE INDUCTION SYSTEM technology, IQOS ILUMA provides a better choice to cigarettes for adults who would otherwise continue smoking or using nicotine products. IQOS ILUMA PRIME is the flagship device of IQOS ILUMA, coming with an anodised aluminium charger combined with a lifestyle textile cover, with a wide range of available accessories, including charger wraps and holder rings. The holder itself has an auto-start function and needs no cleaning. By connecting the device to the IQOS app, users can further personalise the heated-tobacco experience.
Statement by the Jury
IQOS ILUMA PRIME surpasses previous product generations in material quality and customisability as well as from a design aspect.
Credits
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Manufacturer:Philip Morris International, Lausanne, Switzerland
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In-house design